Dec 23, 2021
Ciaran Canney is the director of the MSK podiatry clinic, Foot Medic, based in Glasgow, UK. He is the Co-Founder of the Foot Medic Group, a network of podiatry clinics across the UK and Ireland.
His business partner is Damian Murray, who was on this podcast on Episode 85: The Podiatrist in the Pinstriped Scrubs.
Today we discuss:
- Building a brand in healthcare and the team to help you do it.
- Growing your clinic through systems.
- Why it takes time to create the right team.
- Why you shouldn't copy what other podiatrists are doing because you could also be copying their mistakes.
- Firing someone never gets easier; you just get used to having to do it.
- Why you should always be one pound more than your competitors, not one pound less.
- The three parts to the Foot Medic Group
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- Partnership Program
- Mergers
- Acquisitions
- Avoiding negativity on social media.
- Having a positive support network.
Final Tip
Don't compete with the practice down the road; instead, compete with yourself, and then you've got to commit and show up every day to make it a reality.
You can connect with Ciaran at https://footmedicgroup.co.uk
If you have any questions or want to learn more about how I can help grow your business, please call me on 0408 671 966, send me an email at tf@tysonfranklin.com; otherwise, you can go directly to my online calendar and schedule a face-to-face Zoom meeting with me.
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Competitive Advantage
If you're looking for a competitive advantage over other podiatrists in your area, please visit my EVENTS PAGE, and consider joining the Podiatry Business Owners Club on Facebook.