Apr 23, 2026
Artificial Intelligence is no longer something for the future; it’s already influencing how patients search for answers and choose healthcare providers.
10 Key Takeaways from this Episode
- AI is already influencing patient decisions
- ChatGPT is becoming a new search engine before choosing Google
- AEO (Answer Engine Optimisation) is the next evolution of SEO
- Early adopters will gain a competitive advantage over late adopters
- AI can dramatically reduce admin time
- Your prompts determine your results
- AI can help personalise your podiatry marketing
- Patients are becoming more informed before visits by using AI
- Perfection isn’t required, but progress is, so start taking action
- The best way to learn AI is to start using it
In this episode, Tyson Franklin is joined by Jonathan Small to explore how podiatrists can begin using AI in practical ways within their clinics. From marketing and content creation to improving systems and patient communication, AI offers opportunities to save time and operate more efficiently.
They also discuss the importance of early adoption, the role of Answer Engine Optimisation (AEO), and why resisting change could leave podiatrists behind.
If you’ve been unsure about AI, this conversation will help you understand where it fits and how to start using it today.
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