May 27, 2021
Like many other service-based businesses, podiatry is offering or should I say, selling something that cannot be seen; a consultation is basically invisible. So how do you market something invisible to make it more visible?
A podiatry visit is intangible, you cannot see it, feel it or smell it and I know some...
May 26, 2021
Have you ever stopped and considered what good podiatry is? Is it having more podiatry knowledge, or is it having more tools in the toolbelt and not being a one-trick pony when it comes to treating certain foot problems?
Jonathan Small is a UK podiatrist. In the episode, Jonathan and I discuss what we think good...
May 21, 2021
In the podiatry profession, we've always had podiatrists that have gone out there and made things happen, the action takers, the doer's, the VITAL FEW, the ones that are shining a light for others to follow; however, we've also had the whingers and complainers, the one referred to as the TRIVIAL MANY.
Where do you sit...
May 19, 2021
Bronwyn Cooper is the owner of Dr Foot Solutions in Drummoyne, NSW. She is a pain podiatrist, a clinical educator and a consultant in clinical applications of footgear, Barefoot Science orthoses and medical laser/photobiomodulation.
Bronwyn likes to ask the question, "what if you didn’t need to keep the foot...
May 14, 2021
In my opinion, email newsletters are one of the best ways to stay connected to your patients and also one of the cheapest ways to share your marketing message with your patients.
In this solo episode, I discuss:
- Open rates and click-through rates.
- Why engagement rates mean more than open rates.
- Why I decided to...