May 19, 2022
Have you ever looked at a competitor's podiatry business
and thought, geez, everything about their business seems so
professional? There's a good chance your potential patients are
thinking the same thing if you have.
When it comes to developing your business brand and credibility,
I highly recommend engaging the services of a top-notch Graphic
Designer.
Today, my guest is Leticia Moran from Moran Creative, who
has been responsible for all my current logos, etc., over the past
eight or so years.
In this episode, we discuss:
- Brand Consistency.
- Developing your brand asset.
- What Fiverr does not offer.
- Credibility with your patients and instilling confidence.
- Logo orientation and Social Media.
- What is a STYLE GUIDE?
- Using a graphic designer sooner rather than later saves you
money and time long-term.
- Patients can tell when you've gone cheap; it's
obvious.
- Developing a new brand versus re-branding.
- Knowing when it's time to re-brand and leave the past
behind.
"Your logo is a reflection of your business confidence,
professionalism and integrity".
Final Tip
When you approach a graphic designer, think about your ideal
outcome. Do you want a redesign or a new logo and approach them
with a clear plan.
If you want to connect with Leticia Moran, you can email
her at leticia@lmcreative.com.au,
on LinkedIn, or direct message her,
as she is in the Podiatry Business Owners Club on
Facebook.
Podiatry Advising & Mentoring
Have you decided to grow your podiatry business in 2022?
If you have, let's talk. You can email me at tf@tysonfranklin.com; otherwise, look
at my Mentoring page
or go directly to my online calendar and
schedule a FREE 30-minute Zoom meeting with me.
ONLINE CALENDAR
Youtube
I upload all my educational and podcast videos to
my Youtube channel, Tyson E Franklin -
Podiatry Advisor & Mentor. Please SUBSCRIBE, and if you click
on the bell icon, you'll be informed whenever a new video is
uploaded.
If you want to connect with like-minded, positive
podiatrists, consider joining the Podiatry Business Owners Club on
Facebook.
