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Podiatry Legends Podcast


Are you a Podiatrist looking for business, professional and personal inspiration? Do you sometimes feel your workday is stuck on repeat? The Podiatry Legends Podcast is going to change the way you see, feel and think about the podiatry profession.

This podcast is the place where Podiatrists, from all parts of the world, will share their expert tips, and sometimes unusual stories and careers paths, with the goal of exposing you to all the vast opportunities that currently exist within our profession. 

May 14, 2021

In my opinion, email newsletters are one of the best ways to stay connected to your patients and also one of the cheapest ways to share your marketing message with your patients. 

In this solo episode, I discuss:

  • Open rates and click-through rates. 
  • Why engagement rates mean more than open rates.
  • Why I decided to produce a newsletter three times per week.
  • Why it's a great marketing tool.
  • Don't use click-bait.
  • Six Newsletter Tips:
    1. Keep it focused – have a purpose for doing the newsletter.
    2. Don’t overcomplicate it, instead keep it simple.
    3. Add community news; it shows your connected. 
    4. Share third-party content – Wine and rum reviews and what other local businesses doing in your area.
    5. Trending topics – what’s hot right now, especially in sport. 
    6. Be Consistency – Same time each week or month. Some patients will look forward to your content. 

If you have any questions about this episode, one-on-one coaching or any of my group coaching programs, please send me an email at tf@tysonfranklin.comand we can arrange a quick ZOOM call. 

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Competitive Advantage

If you're looking for a Competitive Advantage over other podiatrists in your area, please visit my EVENTS PAGE, and consider joining my next group coaching program, the 12-Week Podiatry Business Reboot or join the Podiatry Business Owners Club on Facebook.