Oct 8, 2020
Nicola O'Brian is from ESSEX in the UK, and over the
past 20-years she has specialised in Aesthetic treatments,
initially coining the phrase “Cosmetic Podiatry”.
To be perfectly honest, Nicola hated the idea of Cosmetic
Podiatry, in fact, she would be totally offended if a patient even
asked about cosmetic podiatry because she was a qualified health
professional and health professionals don't do that sort of
thing.
However, life has a way of putting our egos in check and out of
financial necessity, Nicola was forced to temporarily undertake a
small amount of cosmetic podiatry work to make ends meet.
Little did she know this would take her on an amazing 20-year
journey. Not only did she initially Double Her
Income, since then you can add another zero, that's also
how successful this career pivot has been.
She now supports practitioners to learn contemporary skills to
generate increased practice revenue with a range of innovative
workshops & CPD courses, such as The Lacuna Method for fungal
Nails, Medi-Ped & Pedisafe Nail reconstruction. For more details,
you can visit her website www.lyfcpd.com.
"Don’t give up and you need to think outside
the box. Be a little creative and don’t be frightened to
experiment. If someone says you can’t do something, do not
listen to them".
If you have any questions about this episode, please
email me at tf@tysonfranklin.com, or you can
connect with Nicola at nicolaobrian@loveyourfeet.co.uk.
Podiatry Business
Coaching
If you want to own and operate a Thriving Podiatry
Business, there are four vital pieces to the business
puzzle.
- Marketing - You need a well thought out
marketing strategy, not just more tactics.
- Systems - You need systems that will
support your marketing strategy and your team.
- Team - You need to develop a team culture
that makes your work-life balance easier, not harder.
- Diary - Your diary needs to be structured
in a way that maximises patient numbers and increases daily
profits.
You have two choices: There's
the slow approach, where you learn by trial and error and do
everything yourself, or you can fast-track your education and
business success with one-on-one Business
Coaching or join my next 12-Week Podiatry
Business Reboot group coaching
program.
If you want to know more, please email me
at tf@tysonfranklin.com, and we can set up
a Zoom Call and have a quick chat to see if I can be of
assistance.
