Aug 21, 2020
Michael Stephenson is a private practitioner based in
Glasgow, Scotland. Before studying Podiatry, Michael was a
qualified Ski Instructor and then worked in outdoor retail where he
gained an interest in helping people find solutions for painful
feet which led to him studying Podiatry.
He is also the brains behind the Facebook Page Tomorrow's
Podiatry and Tomorrow's Podiatry
Awards. Michael is currently the Chair of the Glasgow Branch of The
College of Podiatry and Deputy Professional Editor of the societies
magazine, Podiatry Now.
On this episode we discuss:
- His transition from the world of skiing into podiatry
- How his retail experience taught him how to listen to the
client's needs
-
Why you need to change the way you deliver content
-
Tomorrow's Podiatry Awards
-
The advantages of working with students
-
Creating communities of learning and developing
a new culture in podiatry.
What does digitisation mean?
It's not creating a PDF copy and putting it online. It's about
taking content and understanding what your reader is
doing.
Readers will interact differently on their mobile compared to their
desktop. No one will read 2000 words on their phone.
You may have an hour-long conversation recorded on
video and audio, but there are only a few minutes that are
important to someone, so you've got to deliver it in a way that
works for them.
"The people that will shape the profession
are the people coming into the profession now, not the
people that have been here already for 25
years".
Final Tip
If you're bored in podiatry go and learn something
new, it will keep the passion going.
If you have any questions about this episode,
please send me an email at tf@tysonfranklin.com, or you can
connect with Michael on Facebook at Tomorrow's
Podiatry.
Podiatry Business Coaching
If you want to own and operate a Thriving Podiatry
Business, there are four vital pieces to the business
puzzle.
- Marketing - You need a well thought out
marketing strategy, not just more tactics.
- Systems - You need systems that will
support your marketing strategy and your team.
- Team - You need to develop a team culture
that makes your work-life balance easier, not harder.
- Diary - Your diary needs to be structured
in a way that maximises patient numbers and increases daily
profits.
You have two choices: There's the
slow approach, where you learn by trial and error and do everything
yourself, or you can fast-track your education and business success
with one-on-one Business
Coaching or join my next 12-Week Podiatry
Business Reboot group coaching program.
If you want to know more, please email me
at tf@tysonfranklin.com, and we can set up a
Zoom Call and have a quick chat to see if I can be of
assistance.
