Aug 6, 2020
Jonathan Small is a UK based podiatrist, and
today we discuss why many podiatrists fear stepping out of their
comfort zones, not realising that this avoidance is forgoing their
long-term career and business success.
It's not normal to say, "I want to make myself uncomfortable", but
when you're making decisions about your podiatry business
that you think is making you happy now, will this decision still
make you happy in years to come?
Setting Your Fees
Moving out of your comfort zone is not just about
acquiring new skills or trying new things. Are you setting your
fees within your comfort zone? And are you aware that the fees you
set NOW may affect what you can and cannot do in the future?
If you're telling yourself that you're happy with the
fees that you've set, you've already settled back into your comfort
zone. Your fees should always make you slightly
uncomfortable.
Desensitisation
You will overcome your fear by doing what makes you
uncomfortable repeatedly. The more often you do it, the more
comfortable you'll become, and eventually, you'll be
desensitised.
It's all about repeating the process.
Avoiding Danger
Most people stay in their comfort zone because they want to avoid
danger, it's in our DNA to keep safe, but most of the things we're
trying to avoid will not kill us and are completely
safe.
"If you're not sure about doing something,
find someone that has already done it and learn from them or be
inspired".
Green & Growing
You have a choice to be green and growing or ripe and
rotting, and growth only comes by getting out of your comfort
zone.
Growth is where the good stuff is.
Marketing & Sales
Saying you're not into marketing and sales is an
excuse. Be honest with yourself and admit it makes you
uncomfortable. So, it's not that you're not into marketing and
sales, it's just that you have not yet acquired the
skills.
"You need to understand that you're not going
to get it right straight away. There's a whole journey to get to
your destination".
10 Habits of Happy People
- More family and friends time
- Don't respond to negativity
- Do work that brings joy
- Read and write more
- Give without expecting to get
- Stay teachable
- Forgive first
- Show gratitude
- Speak the truth
- No sense of entitlement
Final Tip
If you step out of your comfort zone in your personal
life, it will reflect in your business life. Take up a new hobby,
start something new that is going to give me some pain. It will
have a knock-on effect.
Jonathan's previous episodes:
Ep 006: Work Smart, Not
Harder
Ep 044: Podiatry Success Is A
Mindset
Ep 081: Don't Live In The Land of
Low Fees
If you have any questions about this episode,
please send me an email at tf@tysonfranklin.com, or you can
connect with Jonathan at Health First Foot & Gait Clinic.
Podiatry Business Coaching &
Mentoring
If you want to own and operate a Thriving Podiatry
Business, there are four vital pieces to the business
puzzle.
- Marketing - You need a well thought out
marketing strategy, not just more tactics.
- Systems - You need systems that will
support your marketing strategy and your team.
- Team - You need to develop a team culture
that makes your work-life balance easier, not harder.
- Diary - Your diary needs to be structured
in a way that maximises patient numbers and increases daily
profits.
You have two choices: There's
the slow approach, where you learn by trial and error and do
everything yourself, or you can fast-track your education and
business success with one-on-one business coaching and mentoring, or group
coaching.
If you want to know more, please email me
at tf@tysonfranklin.com, and we can set up
a Zoom Call and have a quick chat to see if I can be of
assistance.
