Jul 31, 2020
Nicky Jurd is the co-owner of Precedence, a website development company based in
Cairns, Australia, and her company employees over 20 socially
awkward, yet incredibly talented website designers and
programmers.
But Nicky openly admits that the coffee machine is
still the hardest working and most loved employee.
On this episode, we talk specifically about
podiatry websites and discuss:
- Why many websites are unloved and therefore,
underwhelming.
-
Why a website needs a minor upgrade every 2-years and major upgrade
every 5-years
-
How to tell if your website is like off milk
-
How an old website looks old, and this reflects on the
business
-
The changing trends in website design
The 3-Elements to a great website
-
-
A Good Brand: Your brand is the starting point of making an
excellent website. There needs to be consistency among the brand.
Has your logo changed and your colours outdated? Does it need to be
refreshed before you start your website?
- Good Web Photos: Modern websites have outstanding
web photos, and they are usually taken by a
professional. Many podiatrists use stock images, and they never
look right. Photos speak to trust.
- Good Copy: The best websites always have good copy,
usually written by a professional or by someone who writes a lot.
Copy needs to answer the fundamental questions the patient wants to
know before coming to visit you, and it can be vastly different
depending on their condition, demographics, etc.
If you look at the three elements to have a great website, they
are all marketing, which is why you need to work with a website
company that understands marketing, not just the technology. The
tech that makes it all work is the least important.
Final Tip
Everyone should Google their name and be aware of
their online reputation.
If you have any questions after listening to
this podcast, please email me at tf@tysonfranklin.com or contact
Nicky Jurd by just Googleing her name.
Podiatry Business Coaching &
Mentoring
If you want to own and operate a Thriving Podiatry
Business, there are four vital pieces to the business
puzzle.
- Marketing - You need a well thought out
marketing strategy, not just more tactics.
- Systems - You need systems that will
support your marketing strategy and your team.
- Team - You need to develop a team culture
that makes your work-life balance easier, not harder.
- Diary - Your diary needs to be structured
in a way that maximises patient numbers and increases daily
profits.
You have two choices: There's
the slow approach, where you learn by trial and error and do
everything yourself, or you can fast-track your education and
business success with one-on-one business coaching and mentoring, or group
coaching.
If you want to know more, please email me
at tf@tysonfranklin.com, and we can set up
a Zoom Call and have a quick chat to see if I can be of
assistance.
