Jun 3, 2020
Damian Murray owns and manages three multidisciplinary
clinics in his hometown of Cardiff, Wales. He often refers to
himself as a podiatrist in the pinstriped scrubs because one
morning he will be a podiatrist and the next he is a
businessman.
Damian also operates a podiatry supply business called Murray Medical, and a waste management business.
Being
the serial entrepreneur he is, he has also started his latest
ventured the Home Footcare™ franchise.
On this episode we discuss:
- The benefits of having a good podiatry business and
it's not all about making money.
- How and why he set up Murray Medical
- Finding the right balance between working as a
podiatrist and podiatry business owner.
"Once I tick that box I've got to find
another box to tick."
- Running a good business is not about over-selling,
it's about understanding your patient 's/customer's needs.
- The power of diversifying outside of podiatry
- Why every practitioner needs to franchise their
podiatry business, whether they want to do it or not.
-
The benefits of having a franchiser mindset.
-
How systems add value to your business.
Final Tip
If you love being a podiatrist, and enjoy treating
patients, leave the business to other people more qualified. Get
mentors in business and marketing to do all the heaving lifting,
letting you spend more time doing what you love to do.
If you have any questions after listening to
this episode, please send me an email at tf@tysonfranklin.com or contact
Damian Murray at Murray Medical.
Damian's latest venture - wetreatfeet.co.uk, which is a UK search engine where
patients can find local practitioners by profession or treatment.
It also has a free members section where practitioners can find all
the resources they need to succeed.
Facebook Page & Group
Facebook Page: Podiatry Legends Podcast - This is where I post
each podcast episode and information regarding podiatry events
around the world.
Facebook Group: Podiatry Business Owners Club - This is for
podiatry business owners, and where I add my business and marketing
videos.
Podiatry Business Coaching & Mentoring
If you want to own and operate a Thriving Podiatry
Business, you've got to work on four specific areas of your
business.
- Marketing - You need to have a proper,
well thought out strategy
- Systems - You need systems that will
support both your marketing and your team.
- Team - You need to develop a culture that
makes your life easier, not harder
- Diary - This is the backbone. Your diary
needs to be structured in a way that maximises patient number per
day and in turn, will increase your daily profits.
Thinking you can just work on one part or maybe two
out of four areas and still do well is no longer good enough, you
must develop all four pieces of the business puzzle.
If you want to join one of my upcoming Group Coaching Programs or
discuss one-on-one Business Coaching & Mentoring, please email me
at
tf@tysonfranklin.com, and we can set up
a Zoom Call and have a quick chat and see where I can
help.
Newsletter & Events
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you'd like to know more about upcoming EVENTS, I
promise not to spam you with daily emails telling you how great I
am.
My Book
It's No
Secret There's Money In Podiatry. In Australia,
you can order directly from my website, but if you live overseas, I
would suggest Amazon or the Book Depository.
Tell Your Podiatry Friends
If you enjoy listening to Podiatry Legends, please
tell all your podiatry friends, and please feel free to leave
a REVIEW on iTunes, or wherever
you like to listen to podcasts.
If you enjoyed this episode you might also
enjoy:
Episode 40 - Dr Michael Graham The
Entrepreneurial Podiatrist