Apr 14, 2020
Dave James is a UK based
Podiatrist & Business Coach, and previous guest on this podcast
(Ep 007). I asked Dave to come
back onto the show to talk about a topic that I know is extremely
important but often avoided by many people, myself included, and
that's using video to grow your podiatry business.
Dave shares some straightforward tips that will give
you the confidence to start shooting video almost immediately, and
I know this for a fact because that's what I did straight after we
did this recording. That's how simple Dave's make it all
sound.
On this episode we
discuss:
- Why being the real you is what people need to see.
Be authentic.
- Shooting video is as easy as grabbing your phone,
pressing record and hitting upload. Editing is not
required.
- If you overthink it, video is not easy, but it is
still simple to do
- Why people don't shoot video is because they are
concerned they:
-
Sound funny
-
Look funny
-
And don't have anything to say
- Important to remember, no one sees you the same way you see
yourself.
The Haters
When you shoot and upload a video, you're putting
yourself out there for everyone to see. The people who like you
will find you but so to will the people who don't like you.
"You can't control what others think; you can
only control what you put out there, not how people
react".
This is why you should never take advice from someone
that is not fighting the same battle as you. If you're criticised
it will be from someone that is not shooting video themselves, so
do not listen to them.
It's Important To Be The Real
You
If there is any incongruence between you on video and
you in real life it will be noticed, and it can cause an
unconscious unease. People can smell when you're trying to sell
something.
Patients will feel uncomfortable with you and not
know why, so always be the real you on video.
ZMOT - Zero Moment of Truth
Google refers to the zero moment of truth as the
moment in the buying cycle when the patient, customer or client
researches a product, often before the seller even knows that they
exist and decides that yes, they will do business with
you.
Authentic videos will help move the ZMOT along
faster.
Finding Video Content
Podiatrists are often confused about what they should
talk about on video and Dave offers some simple advice.
Every time a patient asks you a question, write it in
a journal, no matter how simple the subject and these are the
topics of your videos.
"If you see 15 patients per day, it's highly
probable you will be asked 15 questions. Answer the questions;
there's your video content."
When you post a video:
- Someone may say you're a twat.
- Someone may say thank you very much.
- But someone will say can I ask you another question?
And that's what you want.
It's as simple as:
- Deciding on your content (patient questions)
- Simply pick up your phone and start recording.
- Little to no editing, and there's no need for
flashy introductions and transitions.
- Upload
Avoid Overproduction
If you overproduce your videos with intro and
transitions and too much flare, it disconnects you from the person
watching the video. You want them to see you as real.
You want to create a regular conversation using
ordinary day-to-day words, looking around like you would in a
natural conversation, that's your goal.
The more barriers you create trying to be perfect,
the harder it will be for you to do.
Good Quality Sound
When you are recording a video, lighting, background
etc. are essential, but not as important as the sound quality. If
recording video on your phone outside, be aware of the
wind.
Captions are also important as a very high percentage
of people watch a video without sound.
Final Things To Think About
- How much time have you got?
- How much effort do you want to put into it?
- What is it you want to say?
- And how do you want to say it?
If you have any questions about this episode, please email me at
tf@tysonfranklin or reach out
to Dave James at hello@davethecoach.co.uk
You can also connect with Dave James via his website davethecoach.co.uk and on his Facebook page Positive Pod - Fully Booked Foot Business.
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