Feb 25, 2020
If you want a successful podiatry business, you need to
look after your team, WOW your patients and have well thought out
systems and processes that work flawlessly in the background making
sure everything comes together as it should. Few do this
better than Dr Peter Wishnie from New Jersey, USA.
Peter is the owner of Family Foot & Ankle Specialists, and is the author
of The Podiatry Business Solution - Everything
You Need To Know To Flourish In Your Podiatry Business.
He was also my guest on the Podiatry Legends Podcast, Ep 003 - Goals & Practice
Management.
On this episode we also discuss:
- The recipe for success
- The importance of a vision and mission
statement
"Give your patient a better quality of
life; your team will buy into this. Don’t talk about the millions
you want to make, that's not motivating".
- Organisational needs
- Speed of delivery
- Customer service and how to WOW your patients
- The importance of hiring upbeat, positive people,
and avoiding being understaffed.
- You cannot function efficiently without adequate
staff
"Your business growth is limited by what
you have. The number of staff and number of rooms. You can't expand
beyond your resources".
- Patients will not come back if they have a terrible
experience.
- Paying attention to the small details and getting
the basics right. Every major problem began with smaller
parts.
"Yes, your business needs marketing, but if you
can’t WOW your patients you’re wasting your
money".
- Creating systems and processes
- The most crucial business system to work on
first
- Why you need a GREAt website
Final Tip
The biggest mistake you can make is when your
business is doing exceptionally well, and you take our eyes off the
prize. You take your foot off the pedal and think you can
coast.
Instead, figure out what gave you the successes this
month, this year and don’t take your foot off the gas. Leaders
never take their foot off the pedal.
If you have any questions about this episode,
please email me at tf@tysonfranklin.com
Show Sponsor is Podium
If you want to learn how to get an edge over your
competitors, receive more Google Reviews, and learn how to keep all
your online messaging in one convenient place, then you need to
visit our dedicated sponsors' page at https://try.podium.com/podiatrylegends/
Newsletter & Events
If you'd like to be kept up to date with my
next PODIATRY MARKETING WORKSHOPS and
other EVENTS, please
sign up to my NEWSLETTER. I
promise not to spam you with daily rubbish.
Podiatry
Business Mentoring
If you need assistance with marketing and developing
business systems, please email me at tf@tysonfranklin.com and let's
see where I can help or visit the coaching and
mentoring section of my website.
Podiatry
Legends Facebook Page
I have set up a Podiatry Legends Facebook page, where I post
additional business and marketing tips, information regarding
podiatry events and conferences around the world.
My Book
It's No Secret There's Money In Podiatry. In
Australia, you can order directly from my website, but if you live
overseas, I would suggest Amazon or the Book Depository.
Consider A Podcast Review
If you enjoy the Podiatry Legends Podcast, please
feel free to leave a REVIEW on iTunes, or wherever
you like to listen to podcasts.
If you enjoyed this episode you might also
enjoy:
Ep 044 - Your Mindest Will Affect
Your Podiatry Success with Jonathan Small
It's No Secret with Dr T.
Podcast
If you like marketing and small business, please take
a look at my other podcast; It's
No Secret with Dr T.
